Ellerslie, Auckland · Est. 1983
For over 40 years Field Signs has designed, hand-crafted and installed signage that makes Auckland businesses impossible to miss — from vehicle wraps and illuminated 3D letters to gold-leaf shopfronts. New Zealand's longest-established one-owner sign company.
The longest game in the trade
Born out of a real passion for the hand-crafted sign and good design, Field Signs was established in 1983 and is one of the most experienced sign companies operating in New Zealand — and the oldest one-owner sign company still working today.
An early adopter of new technologies, our commitment to excellence in design, manufacture and installation throughout New Zealand has earned us a reputation as the ‘go-to’ sign company with knowledge in every aspect of the industry.
We deliver high-quality, innovative work that enhances your building, shop, vehicle, showroom or walls with beautiful and practical design — a complete signage solution, teamed with excellent craftsmanship that is competitively priced.
Years of continuous service
Signage disciplines under one roof
Master signwriter, start to finish
Awards, gilding & brushwork later
What we make
Design, manufacture and installation — every discipline of the trade, handled in-house in Ellerslie.
01
You have one chance at a first impression. We develop your brand so it works across every surface — cards, premises, vehicles and stationery — and adapts cleanly to large installations from the outset, avoiding costly remakes.
02
A roving billboard for your business, or clean graphics to enhance your pride and joy. We design to the 3-second rule — if it can't be read or understood at a glance, it isn't worth having on your vehicle. Balanced, clean, concise.
03
Balanced, clean graphics that enhance your shop or building using 3D products, paint, vinyl and digital print. We get colour, scale and design right for your profile — in harmony with the environment and the sightlines your sign is seen from. On budget, on time, no second-guessing.
04
Wayfinding systems, architectural 3D elements, art pieces and clever ideas that give your business the ‘wow’ factor — contemporary, clean and concise. Backed by experience to deliver quality brand solutions, crafted in materials to suit your environment.
05
LED-lit signs, router, laser and water-jet cutting, carved, painted, vinyl-wrapped or gold-leafed — dimensional signs that add real emphasis. We've made 3D signs since the only tools were a jigsaw, file and sander, and now pair that craft with every modern production method.
06
Our Specialty
Hand lettering, gold and metal-leaf gilding, air-brushing, chalk-boarding and every facet of traditional sign work — our absolute specialty. Owner Chris Field founded the New Zealand LETTERHEADS movement. If you want something extraordinary and handmade, you're in a very good craftsman's hands.
07
Point-of-sale signage and custom exhibition stands for temporary or permanent displays — designed in-house and manufactured in the best materials experience can choose. Clever design leaves a lasting impression. Field Signs is also the home of VISTA SYSTEMS, a premium display range.
08
Wide-format digital printing on environmentally friendly, hard-wearing HP latex inks and the latest HP output. Spot-colour runs via GERBER EDGE foil on high-performance vinyl with Abrasion Guard. Contour-cut decals for short runs are a specialty — plus T-shirts, corporate wear and fabric-printed illuminated signage.
09
Design is the essence of everything we make. We think through your requirements and produce sign work that works for you. A proven track record of NZ Sign & Display Awards is testament to practical ideas, magnificent manufacturing and cost-effective design to suit your budget.
Selected work
A snapshot across the disciplines — vehicle, exterior, interior, 3D, displays and the handcrafted work that started it all.
Why a brush still matters
Most sign shops print a sticker. We can do that too — beautifully — but we also still pick up a brush, lay gold leaf, and air-brush by hand.
In 1997 Chris Field founded the New Zealand LETTERHEADS movement — a community established to preserve, nurture and develop the traditional skills of sign making. It's the reason hand-lettering, gilding and chalk-boarding remain a living specialty here, not a lost art.
When your project deserves something extraordinary and genuinely handmade, this is the bench it gets made at.
The man behind the mark
Chris Field owns and runs Field Signs with over 35 years of owner-operator sign-making experience. Traditionally trained — starting with brushes and paint, learning hand lettering — he qualified two years early for his Advanced Trade Certificate and won the Norwood Award for Top Apprentice across all trades in New Zealand in 1978.
In 1997 he founded the New Zealand LETTERHEADS movement to preserve and develop traditional sign-making skills. He served as Chairman and then President of the NZSDA and was an instigator of the New Zealand Sign & Display Awards, acting as Chief Judge from 2007 until 2015.
In 2015 Chris was honoured with Life Membership of the NZSDA, and in 2017 the Australian LETTERHEADS community also awarded him Life Membership for his work preserving traditional skills.
Recognised by the trade
Established · longest one-owner sign co. in NZ
Member · Life Membership to Chris Field
Multiple NZ Sign & Display Award winner
Authorised Vista Systems distributor
Start your project
Tell us what you're picturing — a wrap, a shopfront, a 3D set of letters or something handmade. We'll come back with a plan and a price.
The workshop
