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The Field Signs three-dimensional shopfront sign on the company premises at 197 Marua Road, Ellerslie, Auckland

Ellerslie, Auckland · Est. 1983

Signs that
stop traffic.

For over 40 years Field Signs has designed, hand-crafted and installed signage that makes Auckland businesses impossible to miss — from vehicle wraps and illuminated 3D letters to gold-leaf shopfronts. New Zealand's longest-established one-owner sign company.

NZSDA Life Member Multiple NZ Sign & Display Award Winner 40+ Years · One Owner

The longest game in the trade

Four decades.
One obsession:
getting it right.

Born out of a real passion for the hand-crafted sign and good design, Field Signs was established in 1983 and is one of the most experienced sign companies operating in New Zealand — and the oldest one-owner sign company still working today.

An early adopter of new technologies, our commitment to excellence in design, manufacture and installation throughout New Zealand has earned us a reputation as the ‘go-to’ sign company with knowledge in every aspect of the industry.

We deliver high-quality, innovative work that enhances your building, shop, vehicle, showroom or walls with beautiful and practical design — a complete signage solution, teamed with excellent craftsmanship that is competitively priced.

40+

Years of continuous service

9

Signage disciplines under one roof

1

Master signwriter, start to finish

Awards, gilding & brushwork later

What we make

Nine ways to be
unmissable

Design, manufacture and installation — every discipline of the trade, handled in-house in Ellerslie.

Brand development signage and fascia design by Field Signs
01

Brand Development

You have one chance at a first impression. We develop your brand so it works across every surface — cards, premises, vehicles and stationery — and adapts cleanly to large installations from the outset, avoiding costly remakes.

  • Fascia Signage
  • Pole Signs
  • 3D Signage
  • Way-finding
  • Pylon Directory
Vehicle wrap and fleet graphics by Field Signs
02

Vehicle Signage

A roving billboard for your business, or clean graphics to enhance your pride and joy. We design to the 3-second rule — if it can't be read or understood at a glance, it isn't worth having on your vehicle. Balanced, clean, concise.

  • Vehicle Wraps
  • Truck Curtains
  • Boat Graphics
  • Fleet Imaging
  • Magnetics
  • Sail Signage
Exterior building and shopfront signage by Field Signs
03

Exterior Signage

Balanced, clean graphics that enhance your shop or building using 3D products, paint, vinyl and digital print. We get colour, scale and design right for your profile — in harmony with the environment and the sightlines your sign is seen from. On budget, on time, no second-guessing.

  • Vinyl Wrapping
  • 3D Work
  • Light Boxes
  • Frosting
  • Hand Painted
  • Freestanding
Interior signage, wayfinding and architectural 3D elements by Field Signs
04

Interior Signage

Wayfinding systems, architectural 3D elements, art pieces and clever ideas that give your business the ‘wow’ factor — contemporary, clean and concise. Backed by experience to deliver quality brand solutions, crafted in materials to suit your environment.

  • Decorative Film
  • Footpath Signs
  • Frosting
  • 3D Work
  • Window Tinting
  • Hand Painted
Backlit three-dimensional letters and illuminated signage by Field Signs
05

3D Signage

LED-lit signs, router, laser and water-jet cutting, carved, painted, vinyl-wrapped or gold-leafed — dimensional signs that add real emphasis. We've made 3D signs since the only tools were a jigsaw, file and sander, and now pair that craft with every modern production method.

  • LED Tavern Signs
  • 3D Letters
  • Neon
  • Roof-Top Signs
  • Laser & Water-Jet Cut
Chris Field hand-lettering a large hand-painted sign for Field Signs
06 Our Specialty

Handcrafted Signage

Hand lettering, gold and metal-leaf gilding, air-brushing, chalk-boarding and every facet of traditional sign work — our absolute specialty. Owner Chris Field founded the New Zealand LETTERHEADS movement. If you want something extraordinary and handmade, you're in a very good craftsman's hands.

  • Gold Leaf
  • Sign Writing
  • Menu Boards
  • Canvas Paintings
  • Chalk Boards
  • Airbrush
Point-of-sale displays and exhibition stands by Field Signs
07

Displays

Point-of-sale signage and custom exhibition stands for temporary or permanent displays — designed in-house and manufactured in the best materials experience can choose. Clever design leaves a lasting impression. Field Signs is also the home of VISTA SYSTEMS, a premium display range.

  • Pull-Up Stands
  • A-Frames
  • Pop-Up Counters
  • Promo Flags
  • Vista Systems
Wide-format digital printing on HP latex by Field Signs
08

Printing

Wide-format digital printing on environmentally friendly, hard-wearing HP latex inks and the latest HP output. Spot-colour runs via GERBER EDGE foil on high-performance vinyl with Abrasion Guard. Contour-cut decals for short runs are a specialty — plus T-shirts, corporate wear and fabric-printed illuminated signage.

  • Wide-Format
  • HP Latex
  • Gerber Edge
  • Contour-Cut Decals
  • Corporate Wear
Award-winning graphic design and signage artwork by Field Signs
09

Graphic Design

Design is the essence of everything we make. We think through your requirements and produce sign work that works for you. A proven track record of NZ Sign & Display Awards is testament to practical ideas, magnificent manufacturing and cost-effective design to suit your budget.

  • Brand & Logo
  • Signage Layout
  • Award-Winning Artwork

Selected work

On the street,
on the road,
on the wall.

A snapshot across the disciplines — vehicle, exterior, interior, 3D, displays and the handcrafted work that started it all.

Illuminated 3D signage project by Field Signs
3D & Illuminated
Vehicle wrap project by Field Signs
Vehicle Signage
Hand-lettered and gold-leaf signage by Field Signs
Handcrafted
Exterior building signage project by Field Signs
Exterior
Interior wayfinding signage project by Field Signs
Interior
Brand development and fascia signage project by Field Signs
Brand Development
Fleet vehicle graphics project by Field Signs
Vehicle Signage
Display stand and point-of-sale project by Field Signs
Displays
Traditional hand-painted signage by Field Signs
Handcrafted
Freestanding exterior sign project by Field Signs
Exterior
Routed and painted 3D letters by Field Signs
3D Signage
Decorative interior signage project by Field Signs
Interior
Chris Field hand-painting a large sign — traditional sign-writing craft at Field Signs

Why a brush still matters

The skills the
trade nearly
lost.

Most sign shops print a sticker. We can do that too — beautifully — but we also still pick up a brush, lay gold leaf, and air-brush by hand.

In 1997 Chris Field founded the New Zealand LETTERHEADS movement — a community established to preserve, nurture and develop the traditional skills of sign making. It's the reason hand-lettering, gilding and chalk-boarding remain a living specialty here, not a lost art.

When your project deserves something extraordinary and genuinely handmade, this is the bench it gets made at.

Commission a piece

The man behind the mark

Chris Field, owner and master signwriter of Field Signs
Chris Field
Owner · Master Signwriter
35+

Trained on a brush.
Top of his trade.

Chris Field owns and runs Field Signs with over 35 years of owner-operator sign-making experience. Traditionally trained — starting with brushes and paint, learning hand lettering — he qualified two years early for his Advanced Trade Certificate and won the Norwood Award for Top Apprentice across all trades in New Zealand in 1978.

In 1997 he founded the New Zealand LETTERHEADS movement to preserve and develop traditional sign-making skills. He served as Chairman and then President of the NZSDA and was an instigator of the New Zealand Sign & Display Awards, acting as Chief Judge from 2007 until 2015.

In 2015 Chris was honoured with Life Membership of the NZSDA, and in 2017 the Australian LETTERHEADS community also awarded him Life Membership for his work preserving traditional skills.

  • Advanced Trade Certificate in Signwriting
  • Norwood Award — Top Apprentice, all trades NZ, 1978
  • NZSDA Life Member (2015)
  • Australian LETTERHEADS Life Member (2017)
Talk to Chris

Recognised by the trade

1983

Established · longest one-owner sign co. in NZ

NZSDA

Member · Life Membership to Chris Field

Gold

Multiple NZ Sign & Display Award winner

Vista Systems authorised distributor

Authorised Vista Systems distributor

Start your project

Let's make
something
unmissable.

Tell us what you're picturing — a wrap, a shopfront, a 3D set of letters or something handmade. We'll come back with a plan and a price.

Prefer to talk? Call 09 579 4027. We'll never share your details.

The workshop

Field Sign Co Ltd

197 Marua Road
Ellerslie, Auckland 1051
New Zealand